Specialist - Social Media and Internal Communications
Overview:
As a Specialist – Social Media and Internal Communications at Inception, you will play a vital role in shaping both the public perception and internal culture of the organization. Reporting to the Director – Marketing, you will be responsible for developing and executing engaging content strategies across social media channels while fostering a strong internal communications culture that informs, inspires, and connects employees across the company.
The opportunity
This is an exciting opportunity for a communications professional passionate about storytelling, community building, and digital engagement. You will play a dual role—managing Inception’s external social media presence to amplify our brand and AI innovation, and leading internal communications to support employee engagement and alignment. You’ll work closely with cross-functional teams, senior leadership, and creative agencies to ensure consistency, clarity, and relevance in all communications.
Inception is the UAE’s national-scale enabler in AI Research and Development. Partnering with Microsoft's AI SaaS, we offer domain-specific Agentic AI Orchestrator platform utilizing reasoning agents for precise and cost-effective services. Our focus includes AI incubation, IP creation, applied AI R&D, and AI investment products. By creating models tailored to specific domains and languages, we ensure superior accuracy and efficiency. Collaborating with top universities and industry giants to drive significant advancements in AI technology within the region.
Responsibilities:
Social Media Management
• Develop and manage Inception’s social media strategy across platforms including LinkedIn, X (Twitter), Instagram, and YouTube.
• Create and schedule engaging, on-brand content that highlights Inception’s achievements, product milestones, partnerships, and thought leadership.
• Monitor performance analytics, adjust strategies based on insights, and report regularly on engagement metrics.
• Stay on top of digital and AI-related social trends to ensure Inception remains current, visible, and impactful in online spaces.
Internal Communications
• Plan and deliver regular communications that inform, align, and inspire employees—ranging from newsletters and announcements to CEO messages and internal campaigns.
• Collaborate with leadership and HR to support internal initiatives such as culture, values, and recognition programs.
• Support the development of engaging internal content formats, including videos, infographics, and town hall materials.
• Maintain consistency of messaging and voice across all internal channels (email, intranet, messaging platforms).
Content Creation & Collaboration
• Work closely with design, events, product, and employer branding teams to create integrated content that aligns with company goals.
• Draft copy for social posts, internal campaigns, video scripts, and executive communications.
• Ensure all content reflects Inception’s brand, tone, and commitment to responsible AI and innovation.
Reputation Monitoring & Community Engagement
• Monitor online sentiment and brand mentions, flagging opportunities or risks to the marketing team.
• Engage with the community in a timely and professional manner, supporting positive interactions and sharing Inception’s vision.
• Support amplification of key initiatives by coordinating with internal teams and external
Qualifications:
Skills and attributes for success
- Exceptional storytelling and writing skills across formats and audiences.
- Creative thinking and attention to detail in content development and design coordination.
- Strong organizational and time management skills with the ability to manage multiple projects simultaneously.
- High digital fluency with a passion for staying up to date on social media and communications trends.
To qualify for the role you must have
- Bachelor’s degree in Communications, Marketing, Media, Journalism, or a related field.
- 4+ years of experience in social media management and/or internal communications.
- Proven experience developing and executing multi-channel content strategies.
- Proficiency with social media tools (e.g. Hootsuite, Sprout Social), analytics platforms, and Microsoft 365.
Ideally, you’ll also have
- Experience working in a technology, AI, or high-growth innovation environment.
- Familiarity with employer branding or employee engagement communications.
- Strong visual content skills and basic familiarity with creative tools (e.g. Canva, Adobe Express, Figma).
- Video scripting or light production skills for reels and internal storytelling formats.
What we look for
If you are a performance-driven, inquisitive mind with the agility to adapt to ambiguity, you will fit right in. You should be eager to explore opportunities to build meaningful collaborations with stakeholders and aspire to create unique customer-centric solutions. Bias for action and a passion to conquer new frontiers in the AI space is at the heart of the Inception community.
What working at Inception offers
Culture: An open, diverse and inclusive environment with a global vision that encourages personal growth and focuses on ground-breaking, industry-first innovations.
Career: Outstanding learning, development & growth opportunities via structured training programs and innovative, high-tech projects.
Work-Life: A hybrid work policy to strike the perfect balance between office and home.
Rewards: A competitive remuneration package with a host of perks including healthcare, education support, leave benefits and more.