Microsoft Alliance Lead

Date: 18 Aug 2025

Location: Abu Dhabi, Abu Dhabi, AE

Company: G Forty Two General Trading LLC

Overview:

Responsible for building, managing, and expanding CPX’s relationship with Microsoft (and potentially oversee additional partners). This role will focus on developing joint business plans, driving co-selling opportunities, co-creation of new solutions, managing partner programs, and ensuring alignment between CPS and partner go-to-market strategies.

Responsibilities:

Strategic Partner Relationship Management 

  • Act as the primary point of contact for Microsoft and assigned strategic partners.
  • Build trusted, long-term relationships across sales, technical, marketing, and partner program teams.
  • Represent CPX in partner meetings, executive briefings, and joint planning sessions.

 

Joint Business Planning & Execution

  • Develop and execute annual and quarterly joint business plans with Microsoft and other partners.
  • Define joint value propositions, solution offerings, and market differentiation strategies with focus on Cybersecurity.
  • Align on key performance indicators for revenue growth, market share, and partner satisfaction.

 

Sales & Revenue Enablement

  • Identify and drive co-sell opportunities with Microsoft’s field sales teams and the dedicated Microsoft G42 operating unit.
  • Work with CPX sales teams to ensure partner solutions are integrated into proposals and client engagements
  • Track and report on pipeline, deal progression, and partner sourced and influenced revenue

 

Partner Program & Incentive Management

  • Manage CPX’s participation in Microsoft Partner Network programs, incentives, and funding opportunities
  • Ensure CPX achieved and maintains relevant Microsoft competencies, certifications, and specializations
  • Leverage market development funds (MDF) and co-op funds (e.g. ECIF) effectively for joint campaigns and customer acquisition.

 

Cross-functional Collaboration

  • Work closely with Partner Marketing to develop joint GTM campaigns, events, and customer engagement activities.
  • Coordinate with technical teams to ensure readiness, solution development, and technical alignment
  • Collaborate with delivery teams to ensure customer satisfaction and successful project outcomes.

Qualifications:

Experience

  • 5+ years in partner management, alliances, or strategic account management in the technology sector, ideally with direct experience managing Microsoft relationships.

 

Industry knowledge

  • Strong understanding of cloud computing, cybersecurity, and digital transformation markets.

 

Relationship Skills

  • Proven ability to engage with senior executives at partner organisations and drive strategic conversations.

 

Commercial Acumen

  • Experience building joint business plans, managing revenue targets, and leveraging partner incentive programs.

 

Collaboration Skills

  • Strong cross-functional leadership, able to influence without direct authority.

 

Location

  • Based in Abu Dhabi or willing to relocate.

 

Key Competencies

  • Strategic thinking and partner ecosystem mindset
  • Excellent communication and presentation skills
  • Strong negotiation and problem-solving abilities
  • Result-oriented with a track record of delivering revenue growth through partnerships
  • Adaptability to work in a fast-paced, evolving technology environment