|
Job Responsibilities
|
|
Key Focus Areas (up to 7)
|
Key Activities
|
|
Digital campaign management
|
- Leads the awareness & acquisition efforts from digital campaigns via Programmatic Advertising, Paid Social and Paid Search and coordinates the work with the SEO & Ads Agency
- Leads organic social media execution in alignment with the content & GTM team
- Takes ownership and responsibility for the performance of web/landing pages and digital campaign elements, driving continuous optimization – through a number of digital tactics, ranging from SEO optimization efforts, running highly targeted campaigns towards specific accounts (ABM), and supporting the digital campaigns promoting major activities (e.g. events, webinars, etc.).
|
|
Website development & maintenance
|
- Works with the selected agency and internal stakeholders to work on the existing website or on a brand-new website making sure that our brand is positioned well
- Comes up with ideas and suggestions to increase the web traffic and executes them
|
|
Digital consultation for campaigns
|
- Provides consultation and serves as a resource on various campaign design and implementation strategies, including; digital customer journey design, segmentation, email marketing best practices, campaign logic, data source review, marketing campaign analysis and evaluation, lead management.
- Proactively questions and searches for insights on customer behavior aligned to customer journey marketing campaigns. Presents data-driven recommendations and strategies to team members and management based on findings and re-designs the digital customer journey where needed.
|
|
Performance monitoring & measurement
|
- Measures and optimizes conversion rates and campaign performance against KPIs
- Regularly reports the performance to relevant stakeholders
|
|
Marketing automation
|
- Understands the concept of marketing automation and digital customer journey design
- Has previous hands-on experience working with CRM tools
|
