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Senior Specialist, Technical Product Marketing, Core42, Abu Dhabi – UAE 

 

About Us

Core42, a G42 company, empowers individuals, enterprises, and nations to unlock the full potential of AI through comprehensive enablement capabilities. As a leading provider of sovereign cloud, AI infrastructure, and services, Core42’s mission is to accelerate the achievements of others and help them reach their most ambitious goals.

We combine cutting-edge cloud technology, AI platforms, and high-performance compute to deliver secure, scalable, and transformative digital infrastructure—placing Core42 at the forefront of sovereign AI innovation across the Middle East and beyond.

 

The Opportunity

 

We are seeking a Senior Specialist, Technical Product Marketing — ideal for a seasoned technical content engineer or product marketing professional with deep technical curiosity and storytelling skills.
In this role, you’ll translate complex Core42 capabilities—such as sovereign control, data residency, model serving & inference, HPC/GPUaaS, and managed Kubernetes/LLM ops—into compelling narratives, reproducible proofs, and high-impact go-to-market assets.

You will collaborate with Product, Engineering, and Marketing leadership to drive technical messaging, enable sales teams, and power market adoption across our Cloud Platforms, AI Cloud, and Delivery Services portfolios.
This position reports to the Senior Product Marketing Manager.

 

Your Key Responsibilities

 

  • Technical Content & Proof: Develop solution briefs, reference architectures, implementation guides, demo scripts, ROI/TCO analyses, and validation/benchmark reports tailored for technical audiences including architects, SREs, and compliance leaders.

  • GTM & Launches: Lead launch planning for new offers (ICPs, use cases, SKUs, channels, and metrics) and design onboarding experiences such as credits, POCs, and trials to accelerate adoption.

  • Sales Plays & Enablement: Build sales plays, talk tracks, objection handling, competitive battlecards, and enablement sessions in collaboration with Sales, Partners, and Engineering.

  • Growth & Acquisition: Partner with Brand, Growth, and Product teams to execute global digital campaigns—spanning paid media, content syndication, and webinars—aligned with CAC and ROI targets.

  • Pricing & Packaging: Recommend pricing structures and billing models, analyze ACV/GM impact, and run controlled pricing and offer experiments with Growth and Finance.

  • Market & Competitive Intelligence: Track feature, SLA, and pricing trends; conduct win/loss analysis; and synthesize insights into actionable sales plays and roadmap recommendations.

  • Regionalization & ABM: Create regional playbooks for US, EMEA, and UAE markets with ABM hooks, localization strategies, and event recommendations for technical decision-makers.

  • Ecosystem & Events: Shape technical narratives for GITEX, GTC, SC, and other key industry events; co-market with silicon vendors, ISVs, and system integrators; and secure joint validations and case studies.

  • Claims & Governance: Maintain an auditable library of product claims (benchmarks, SLAs, sovereignty controls) in coordination with Legal, InfoSec, and Product teams.

  • Measurement: Develop dashboards to track asset utilization, adoption, and influence on pipeline and win rate; deliver actionable insights to refine marketing strategy.

 

What We’re Looking For

 

(a) Required Skills / Qualifications

  • Experience: 7–10+ years in B2B product marketing or related roles, with at least 3 years focused on AI/cloud infrastructure, HPC, or developer platforms.

  • Technical Fluency: Strong understanding of GPU computing, ML lifecycle, and Kubernetes-based deployment patterns.

  • GTM & Commercial Acumen: Skilled in go-to-market planning, product launches, and pricing/packaging experiments; comfortable with ROI/TCO modeling.

  • Communication: Proven excellence in technical writing, storytelling, and executive-level presentations.

  • Tools: Proficiency in analytics and marketing stacks (e.g., Excel, Tableau, Power BI, CRM/automation tools).

  • Education: Bachelor’s degree in Marketing, Business, Computer Science, or related field.

 

(b) Preferred Skills / Qualifications

  • Experience in high-growth or enterprise SaaS environments.

  • Familiarity with AI infrastructure, model operations, or data residency frameworks.

  • Demonstrated success in product marketing for technical or developer-centric audiences.

  • Strong collaboration skills across cross-functional teams.

  • Ability to simplify complex technology into clear, business-relevant narratives.

 

What Working at Core42 Offers

 

At Core42, you’ll join a team of 1,100+ professionals from 68 nationalities, united by a passion for AI innovation and digital transformation. We foster a culture built on trust, accountability, and high performance, underpinned by our core values:

  • Grit – Overcoming challenges with resilience and determination.

  • Passion – Pursuing excellence in everything we do.

  • Impact – Creating meaningful change and inspiring progress.

 

Our benefits include:

  • Competitive salary package commensurate with skills and experience.

  • Annual performance-based bonus.

  • Exclusive Esaad and Fazaa program discounts.

  • Comprehensive family medical insurance (health, dental, vision, life).

  • Access to world-class learning platforms and continuous professional development.

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